Die Erwachsenen Bildung Zürich (EBZ) veranstaltet einmal jährlich eine Tagung zum Thema die OSS an Schulen Tagung. Dieses Jahr war auch das Team_CC Creative Commons aktiv vertreten.

I decided, not longer just to think about movements and developements in NewMedia digital distribution of content and thrilling market revolutions, but to write about them. Following this idea, I came to the point, to publish 5 theses every year and than come up with some papers explaining them during the year.

So my theses of the year 2009 are the following:

• Digital distribution and creative working will continue to get the more virtually than ever. And this is a nice thing!
  
• DRM's and punishing p2p-sharing will never work and end up in a dead-end-road.
  
• Forget the old-school marketing strategy distinction of b-to-b and b-to-c. In digital life it's all about to be or not be. The solution is b-to-a (all) or the ability to construe how a b becomes a c and the other way around.
• Social networks, democratisation of content markets and legal environments which allow creative working to improve won't be stopped, therefore a open minded licencing system which works on a smart, simpel way and global will win. That means that the future of creative commons couldn't be brighter.
• One day a market, trading embedding codes will take over the now spreading fears of so called content "pirates" and strange hosting questions and allow the content industrie to boom again.